Writing and Promotions for Artists and Galleries


  • Instructor: Ensemble

Spaces Available

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Dates: Sunday, November 14th – Saturday, December 11th, 2021
Live Online Discussion: December 9th

This workshop will equip participants with the skills to market their own art practices and effectively manage gallery promotions. Benefitting from the practical experience of each instructor, participants will develop capabilities in promotional and critical writing, increasing web presence, pricing and selling artworks and connecting with arts writers and relevant publications. Classes will be led by Merray Gerges, Lisa Kehler, Rachel Thornton and Kate Walchuk. Course content will be released online at 8:00am each Sunday. Participants have the option to meet as a group in the virtual classroom to discuss any questions they might have about the course.

All courses in the Anna Leonowens Gallery Certificate in Gallery and Studio Management will be delivered online through the course management system Brightspace. Participants will be issued a Brightspace account to login to the course from the NSCAD Brightspace Login Page. To access this course on Brightspace you will need access to the Internet and a supported Web browser (Internet Explorer, Firefox, Safari).  For a list of operating system and software requirements please contact make@nscad.ca.

We are excited to offer 15 bursaries (full scholarships) for each course to members of the BIPOC community (Black, Indigenous and People of Colour) applicants. For more information, please contact make@nscad.ca.

The Anna Leonowens Gallery Certificate in Gallery and Studio Management is a series of 5 online professional development courses for emerging artists and gallery workers. Through over 100 instructional videos, guest interviews and behind the scene tours this series is designed to provide practical skills essential to succeeding in navigating a career as a professional artist or arts worker.

The Anna Leonowens Gallery (The Anna) has hosted over 4600 exhibitions and projects to date in its 53-year history. A unique exhibition space, The Annas pedagogical mandate is to equip emerging artists and curators with hands-on, practical experience. Participants in the course will benefit from the personal experience of the instructors, both practitioners in the gallery field as well as a roster of professional Canadian artists and arts workers. Ultimately, the aim of these courses is to provide a unique online educational program where participants will receive a well-rounded behind-the-scenes look at the reality of being a professional artist and arts worker.

There are 5 courses in this certificate program which may be taken on an individual basis or together as part of the ALG Certificate: Gallery Preparation and Exhibition Design; Professional Artist Toolbox; Writing, Promotion and Marketing for Artists and Galleries; Documentation for Artists and Galleries; and Introduction to Archives and Collections.

To obtain the ALG Certificate all courses must be completed and participants are evaluated on a competency basis based on understanding of the material presented and completion of assignments.

Additional information

Course Code





2021-11-14 to 2021-12-11



Registration Deadline