Writing and Marketing for Artists and Galleries


  • Instructor: Ensemble



Dates: April 8th – April 29th, 2021

This workshop will equip participants with the skills to promote their own art practices or effectively manage gallery promotions. Benefitting from the practical experience of each instructor, participants will develop capabilities in promotional writing, increasing web presence, pricing and selling artworks and connecting with arts writers and relevant publications. Classes will be lead by Merray Gerges, Lisa Kehler, Rachel Thornton, Brendan Fernandes and Ryan Josey. New online course content will be released at 8:00am each Sunday. The class will meet every Thursday from 6:30pm – 7:30pm in the virtual classroom to discuss any questions you might have about your course.

These courses will be delivered online through the course management system Brightspace. You will be issued a Brightspace account to login to the course from the NSCAD Brightspace Login Page. To access this course on Brightspace you will need access to the Internet and a supported Web browser (Internet Explorer, Firefox, Safari).  For a list of operating system and software requirements please contact make@nscad.ca.

The Anna Leonowens Gallery Certificate in Gallery and Studio Management is a series of 5 online professional development workshops for emerging artists and gallery workers. This series is designed to provide the practical skills necessary and essential to succeeding in navigating a career as a professional artist or arts worker.

The Anna Leonowens Gallery (The Anna) has hosted over 4600 exhibitions and projects to date in its 52-year history. A unique exhibition space, The Annas pedagogical mandate is to equip emerging artists and curators with hands-on, practical experience. Participants in the course will benefit from the personal experience of the instructors, both practitioners in the gallery field as well as a roster of professional Canadian artists. Ultimately, the aim of these courses is to provide a unique online educational program where participants will receive a well-rounded behind-the-scenes look at the reality of being a professional artist and arts worker. 

There are 5 courses in this certificate program which may be taken on an individual basis or together as part of the ALG Certificate: Gallery Preparation and Exhibition Design, Professional Artist Toolbox, Marketing and Promotion for Artists and Galleries, Documentation for Artists and Galleries, and Introduction to Archives and Collections.

To obtain the ALG Certificate all courses must be completed and participants are evaluated on a competency basis based on understanding of the material presented and completion of assignments.

Image: Sketch by Emily Lawrence

Additional information

Course Code





2021-04-08 to 2021-04-29


Thursdays, 6:30-7:30pm AT

Registration Deadline